A refreshing anomaly, Sinmi is an innovative, Creative Director, brand builder and creative storyteller with an ability to create deep experiences between brands and consumers for maximum impact.

 

One of the most highly respected and sought-after Creative Directors in Africa, Sinmi has a solid record of performance with an impressive history of successful campaigns and was awarded Nigeria’s 'Creative Director of the Year' in 2022 and 'Top 50 women in Marketing' in 2023.

 

With extensive experience working on global and local brands and leading diverse teams, Sinmi has delivered impactful, award-winning marketing campaigns seamlessly across global markets. 

 

An eternal student of human behaviour, Sinmi also places diversity and inclusion at the forefront, which helped place both Insight Publicis and Leo Burnett Lagos in the top 5 most creative agencies in West Africa. 

Innately curious, witty, purpose-driven, highly motivated and resourceful, Sinmi is a believer in co-creation and collaboration in order to produce the ‘magic’ that helps drive brand meaningfulness and business growth. 

 

Sinmi is always up for a challenge and driven by a belief that creativity has the power to transform human behavior and change the world.